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Al Habtoor City

Regions biggest single phased development of 10 million sqft. comprising of three 5-star Starwood hotels, three ultra-luxury residential towers, first permanent water-based Dragone theatre in the region and numerous retail and leisure outlets on the boulevard, as well as the first marina promenade on the Dubai Water Canal.

clientAl Habtoor Group

services branding,digital,experience,multichannel,visualization

industryLuxury Real Estate & Hospitality

websitehttp://alhabtoorcity.com

Story

We aimed to position the brand as a destination where the consumer can take possession of the city to start their own legacy, stamping their own mark. We took inspiration from the medallion and used it as the logo base for Al Habtoor City brand, which showcases the city as an icon of the region.

Journey

RUYA completed multichannel branding for Al Habtoor City, inclusive of positioning, brand architecture, stationery, brochure, print campaign, website, sales centre & exhibit concepts, film & 3d renderings.

Impact

The first public premiere received an overwhelming response at the Cityscape Global 2015; with the Al Habtoor City stand being one of the top three most visited stands.

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